How to Get the Attention of Your Perfect Customer

Are You Ignoring Your Perfect Customer Without Even Realizing it?

Sounds like a weird question right? But it’s really not. Because I made this exact mistake for years. And I still see it happening all around me.

Plenty of businesses have grown massively after they figured out how to fix this error. So let’s get into it:

 

The Town Square Problem

Imagine a busy Town square. It's crowded, noisy, people are everywhere.

In that crowd is a certain someone and you HAVE to get his attention.

How would you do it?

You could climb on a bench and hope to spot me in the crowd.

You could ask people one by one. But with thousands of people that’s hardly practical.

The best way to get his attention? 

Say his name.

makes sense right, but what does this have to do with reaching your perfect customer?

Fixing Bleeding Necks

When I talk to customers I ask a lot of questions. One of them is: 

“Who is your perfect customer? Who is perfect for your service?” 

Every now and then the Customer replies: 

“Everyone, we sell to everyone!”

No.

You do not.

For two simple reasons:

1. Not everyone needs your product or service.
2. By trying to appeal to everyone you will end up appealing to noone

A perfect customer has a problem, a desire, something they really want. And your service gets them what they want.

In the marketing business we call this a ‘bleeding neck’ problem.

Something you want to solve right away. An itch you want to scratch.

Reach those people and you solve every marketing and sales problem. Here’s how:

 

Reaching Your Perfect Customer

If you’re a dog trainer you could sell to anyone that has a dog.

But let’s say your most profitable service is helping new dog owners train their puppy to stop chewing on furniture and stop pooping in the house.

So instead of targeting every dog owner we focus on puppy owners

The WORST way to reach those perfect customers is putting an ad up saying something like:

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Jan’s Dog Training

We train all dogs, all breeds, all ages to do anything.

Here’s what we can do:

Training your dog how to fetch

training your dog not to pull on the leash

socialize your dog with other dogs

training your dog not to break stuff in the house”

If you have a dog and you want to have it trained by us for anything, please call us at: …

================

See the issue?

It’s so bland and vanilla.. that no one is going to think:

“This is for ME!”

And that’s the response we want our perfect customer to have:

“This is for me. This solves my problem. This person gets what I’m dealing with.”

So, don’t be afraid to stand out and tailor your message to your perfect customer.

Talk soon,

Tim

P.S. If you want us to look at your marketing plan and see what we could do for you, get in touch here.

And if you’re trying to get more clients using meta ads download our free guide here.