Paid ads are Awesome, they’re the biggest thing in marketing right now for good reason. They work. But, this does not mean you should focus ONLY on paid ads.
If you’re not blasting your followers with content. You’re missing out.
When people like your business, your products, or your company, they want to see more than just promotional content.
Paid ads alone will only get you so far,
Distinguish yourself by giving your audience more.
You should be blasting your followers with loads of interesting posts for them to enjoy.
There is no better way to build trust, show competence, and make people remember you.
Posting organic content allows you to connect with your audience, this provides value immediately and in the long run. People will come to you because they saw your post or read your article.
Paid ads bring short-term gains, but when you combine them with great organic content. You have a winning recipe for the long term.
Here’s how you get started:
Know your audience
Knowing your audience is the key to posting content they like.
I wrote an article about Why Knowing Your Audience is Essential for Success in Business.
Check it out by clicking the link above to learn more.
Once you’ve identified your audience, find out what platforms they’re on and what content they enjoy. Tailor your content to your audience, and start blasting.
Do some A/B tests and find out what works and what doesn’t. Double down on what works and cut out the clutter.
You’ll get to know your audience even better in this process.
Post About What You Do
Share things relevant to your market. Talk about things you know.
For example:
- If you’re in Real Estate, write an article on best practices for selling your house.
- If you’re a lawyer, share testimonials from clients you’ve helped.
- If you’re in sustainability, do us all a favor and start selling something that helps people.
Engage
Interact with your followers and like their comments.
Encourage them to ask questions, and answer those questions!
Ask to comment on your post for more info.
Measure & Adjust
To know what to change or improve you need to analyze the performance of your content. The same way you’d do with paid ads.
You need to find out what works and what doesn’t.
Luckily, social media allows us to measure EVERYTHING.
Talk soon,
Tim
P.S. Want unlimited content for your socials?
Contact me here and We’ll find out what I can do for your business.